Monday, 1 April 2013

Online Proofing Software-How It Helped Us?

All businesses, organizations and individuals use design one way or the other. For instance corporate identity via its logos and websites, image and branding. Design is indispensable for  marketing, advertising, promotion, and in the new product and technical development of all kinds such as websites and other internet systems. Design features in very many phases of business and work.

We are a group of designers who contract design work for the Mobile applications. We are very good at offering creative and insightful designs and screen flow which are always appreciated by our clients. We specialize in customizing the design and in order to do so we follow a streamlined process of producing  ideas, mock-ups, and various levels of prototypes. Understand  and agree on these mock ups and client and customer’s expectations, and developed the stages and the approvals into the project plan. We use ProofHub Online Collaboration Tool for doing all this.

Not long time ago when our interaction with the customer, to understand the requirements and also at the time of handing over the design files was very disorganized resulting in a messy situation, due to the need to transfer simple as well as complex information; we saw Big goof-ups. It was then we focused on ensuring that the communication should be seamless. Positive communications around feedback and regular updates about progress and expectations are vital aspects of managing successful creative projects.

The problem area was to exactly understand the changes our client suggested in graphics through emails. Even at the most simple level of working with a creative provider - for example a interior decorator or a hairstylist - if there is a mirthless result, it's seldom the fault of the creative person - the problem and the ultimate responsibility belongs to the customer or specifier or the process. Problems are generally due to the fact the customer or specifier has not explained and agreed 'the brief' properly, or the process wasn’t managed adequately while it was happening.

With the help of Proofing Tool in ProofHub, we have identified revolutionary ways of communication, measurement and encouragement and  our client can comment by marking the portion in which he wants changes and we can identify the areas that needs rework very easily .

We have streamlined the workflow and communication with our clients. From drafting the designs to finalizing the design is now just a three steps process.

Step 1- We upload a file to be reviewed in the Topic as to be reviewed.

Step 2- The client marks the changes and an auto message is added to the thread and we are updated at our end that the file is ready for us to make amendments.

Step 3- We upload the file with the corrections as “Updated version with correction”and  the client gets a notification and reviews the final output and adds the comment as approved.

We are hearing positive feedback from our clients as well from whom we need the approval and they are happy to use it and find it easy and interesting as well.

One of our client we designed mobile application for online coupons has shared his experience with Proofhub as "we used ProofHub to review the designs and communicate back our suggestions so it was super simple to identify what we wanted to change."

The most important feature of this tool is that our clients can access files for proofing from anywhere and anytime that too on any device from Personal Computer, Laptop to Tablet so that they can approve the content very easily by just commenting. This not only saves our time but also makes our hectic design work easy.

Thanks to Proofhub for helping us streamline the process of designing and approval.

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